Copywriting and Blogging

Looking for ways to perfectly optimize your blog? Try these 5 easy steps

Whether it is for business or personal use, make sure to optimize your blog not only for your constant readers and new visitors but also for the search engines. After all, you want to keep those readers coming back and the search engines to rank you higher. 

Unfortunately, optimization is a vital element in blogs that far too many bloggers tend to miss out. Once you’ve gotten your blog up and running, it is essential that you begin optimizing your posts for the search engines.

While the process of search engine optimisation (SEO) can be pretty overwhelming especially for beginners, learning a few basic concepts is much better than having no knowledge at all.

As with every activity you do to optimize posts, there are three basic concepts to take into serious consideration:

  • Search-engine optimized blogs and content should be easy for the search engines to read.
  • Optimized blogs should be easy for your target consumers to find.
  • SEO articles should be easy for readers to comprehend.

On that note here are five easy steps to modern SEO blog post optimization.

Start with a compelling subject in mind

The adage “You can make something from nothing,” definitely applies to every blog post. While you may think that a compelling subject is enough to develop an effectively optimised blog, an outstanding content is not merely a result of a spontaneous burst of creativity, but by in-depth research.

Make sure that you come up with a valuable and important piece of information that is in-touch with your user’s need. Not only should it be easily accessible, it should also be understandable and appealing to your target market.

Perform relevant keyword research

If you research the right set of words you must use for your blog posts, you can better identify the topics and concepts that are making the highest volume of search within your niche.

There are a handful of tools available to guide your keyword research. However, you must bear in mind that engaging in keyword stuffing will do more harm than good with your site. Not only will it annoy your blog subscribers, you may also get penalized by Google. Strategically putting keywords in place will definitely do the trick.

Use strong Meta titles and descriptions

Meta titles and descriptions inform both search engines and web visitors what to expect on the page. You would certainly want people to click through your blog so make sure to arrive with impressive and attractive Meta titles and descriptions that match the content on the page.

Many web users these days don’t have the luxury of time to read your copy word-by-word, unless they desire to. So using a powerful title and succinct description are the quickest ways to grab their attention.

Additionally, it is a good practice to incorporate primary keywords at the beginning of the title. While it is acceptable to include a couple of keywords in the Meta information, don’t repeat them more than twice, otherwise you may be penalised for keyword stuffing.

Add images to your blog posts

The human brain processes images 60 thousand times faster than written information; no wonder why everyone enjoys visual content. By adding images to your optimised blog posts, you can substantially increase the value of your content and decrease your bounce rate.

Whenever you upload a visual to your blog, never miss out the chance of filling out the file name and alternate text field with a short keyword rich description of the photo. This is to receive the full SEO boost possible from your photos, images, videos or infographics.

Share your content

As a growing business, you may be taking advantage of various social media platforms to establish connections with prospects and current consumers. Why not advertise your SEO articles on your company’s Facebook, Twitter, LinkedIn and Google+ for wider web exposure?

Moreover, include your blog post link when commenting on relevant, external articles to bring in clicks to your site.

While the process of producing optimised blog post can prove challenging and time-consuming for beginners, once you have developed a mindset of developing content for search engines and your target audience, the steps become second nature. When done well, optimised articles can have a long-lasting, sustainable impact on your overall blog.


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