Social media is a key part in the success of any digital marketing strategy. It is a great avenue to share your offerings, interests, and the values of your organisation with your target audience.
However, with the growing count of impatient web visitors who are always in a hunt for new information, making hasty choices without thinking, how can you encourage your target viewers to take action if they don’t read your social media posts? Here are seven proven writing strategies that will help you create persuasive content in multiple social media platforms.
Follow the Inverted Pyramid
Writing online is entirely different from writing an essay or a school paper. An essay might be presented like this: First, an introduction that explains what the topic is about. Next are the details of the literature, and the conclusion at the last part. Usually it is at the end of the essay where the most important point is incorporated.
However, on social media pages, the most crucial points must come first before the product details and other information. Through this process, even if your visitors have only read the first few lines of your text, they can already tell what’s in the big picture.
Craft Shareworthy Posts
No matter how short or long your word count is, a shareworthy post must be interesting enough for your readers to share it with their social networks.
For longer posts in particular, make sure to include citations, references and other sources. Doing so not only helps you gain your customers trust, you are also building your brand’s credibility. For greater credibility, let the numbers and stats do the talking. You may want to visit datavisualization for some creative methods to deliver your information.
Also, do not miss making your post mobile-friendly. Considering the drastic increase in mobile users, if you want your content to go viral, be sure that it can be viewed and shared on the mobile web.
Schedule Your Post
There are countless of social media tools you can take advantage of for a small cost so you can accurately schedule out your posts. Some of them are Hootsuite and Buffer. These scheduling platforms will not only help you get the job done well, they will also streamline the posting process for you a bit.
Try New Techniques
Don’t just write the same old style day after day as this may bore your readers. Keep in mind that social media content is one of the most powerful motivators in the digital space. On that note, put in a little effort to explore as many areas as possible to help you produce fascinating text.
Learning how to deviate your writing style allows your customers to understand your story better and view it in the exact way as you do. Always look at your write ups from the reader’s perspective. Is it entertaining and captivating? Do the words flow naturally? Does it offer solutions to their problems?
Ask Your Readers
Every sincere writer will once in a while deal with a writer’s block. If words are hard to come by and you are stuck at what to write, don’t fear asking your readers for topics or ideas they want to see. This is an effective go-to idea because people will straightforwardly tell you things that concern them.
Don’t Try too Hard
Web visitors don’t have the entire day to read all through your posts. They are in constant search for relevant and exciting information and they hate figuring out what you can offer to them. Therefore, make your statements simple. While clever phrasing lets you appear intelligent, it doesn’t work for busy online consumers. Take note, there are about a hundred of other websites in your competition, so keep your social media copy as simple as possible.
Write for Scan-readers
Rarely are web pages being read word by word. According to Steve Krug, a web usability consultant and author, most web visitors glance at each new page, scan some of the text, and click on the first link that catches their interest.
So, how do you guarantee that you’re writing for scanners? Here’s a quick guideline:
- Present your product or service in the headline.
- Discreetly communicate a sales message through image captions.
- Summarise your product’s key points in the sub-headlines.
- Reduce wordiness by using easy-to-scan bullet points.
In conclusion, make your posts as simple as possible. Don’t try to be everything to everybody. Be clear. Be straightforward. If your message is bold, it’s much easier to deliver persuasive digital copy across multiple social channels.